Today is finally ‘Back to the Future’ Day, Internet.
Today, Wednesday, Oct. 21, 2015 is the actual day that Doc Brown, Marty McFly and Jennifer descended upon Hill Valley, California in Doc’s DeLorean time machine in the second of three Back to the Future movies. And if you want to get real nerdy about it, the precise time that this occurred is 4:29 p.m. PT. The future is now.
Given the success of the trilogy, this day is one that super fans of the movies have looked forward to for years. However, because the Internet is filled with dirty stinkin’ liars, the date is bittersweet.
In the 1989 sequel, Doc explains to Marty and Jennifer that they’re actually in the future as the three are flying through the sky, because we’re supposed to have flying cars by now.
“Where are we? When are we?” Marty asks Doc.
“We’re descending toward Hill Valley, California at 4:29 p.m. on Wednesday, Oct. 21, 2015,” Doc replies.
The camera pans to the digital clock dash of the time machine showing the date and Marty breaks the news to Jennifer that they are actually in a time machine.
Unfortunately, this image is easily manipulated, and has been altered many times and shared across nearly every social media platform.
On July 5, 2010, Total Film tweeted, “It’s Future Day!,” prompting a fury of shares.
Later they shared a Photoshopped photo of the date, and eventually admitted that they were wrong, apologizing for starting the hoax.
Then on June 27, 2012, Simply Tap, a mobile checkout provider posted a photo of the Photoshopped date, claiming that it was Back to the Future Day. Other pages shared the image and incited another feud between BTTF truthers and those gullible enough to share whatever images comes through their Facebook feed.
You get it. This has happened many times and a website, October212015.com, has even been created to shut down any hoaxers, or simply to shame your friends who shared the hoax.
But rejoice, this is finally an Internet hoax that we can (hopefully) put to rest. Today is the actual Back to the Future Day.
However, because it’s 2015, #brands are here to take this nostalgic moment for all BTTF fans and turn it into a marketing opportunity.
Pepsi will be releasing 6,500 bottles of Pepsi Perfect to celebrate the day. Instead of working on making cars fly, the ride-sharing app Lyft will pick some lucky New Yorkers up in a DeLorean. Ford is offering a Flux Capacitor add-on for its Focus and Fiesta models. And a SuperPac is using the date to piggyback their support for presidential candidate Carly Fiorina.
So there you have it, 2015 is here and there are way less flying things, but a ton of brands infiltrating our everyday lives.